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Content Outlines: How to Write Better Content Faster

Content Outlines: How to Write Better Content Faster

Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article. I’ve personally outlined thousands of articles over the last 10 years, and it’s been the key to keeping

Recruitment marketing: 5 strategies to attract and retain employees

Recruitment marketing: 5 strategies to attract and retain employees

It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional recruitment efforts have been the province of HR departments working with tools

How to Make Your Social Outreach More Genuine and Organic

How to Make Your Social Outreach More Genuine and Organic

Brands that want to take a stand on social issues and connect with similar-minded customers must focus on one thing: authenticity. With all of the social and political hot-button issues today, customers expect brands to speak out and take a stand, running

How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future proof? How can advertisers create meaningful and engaging experiences when cookies go,

How AI Is Transforming Content Marketing For Brands

How AI Is Transforming Content Marketing For Brands

If AI is transforming every form of human enterprise, can content marketing be far behind? An area that’s long been associated with creativity, innovation and strategy – all rolled into one – is now attracting the attentions of new-age

Proven Strategies to Boost Social Media Shares and Conversions

Proven Strategies to Boost Social Media Shares and Conversions

A few years back, social media was just an optional marketing channel. Fast forward to the present, and from big multinational brands to your local mom-and-pop stores, everybody is using social media to get leads and conversions. Social media has the

Building Ethical Artificial Intelligence – The Markup

Building Ethical Artificial Intelligence – The Markup

Dispatches from our founder Julia Angwin. A weekly newsletter—delivered every Saturday morning—that goes deep into our original reporting and the questions we put to big thinkers in the field. Browse the archive As computers get more powerful, we are

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and minority audiences. However, the support offered by many brands throughout the

The importance of AI governance and 5 key principles for its guidance

The importance of AI governance and 5 key principles for its guidance

The advent of artificial intelligence and machine learning has introduced a new set of challenges to the world. As algorithms seem to have a biasproblem in the used data training, big tech isn’t doing enough to fix it. This has led to an increased need for